Office Max | Schooled
For Office Max I co-produced Schooled, a 60 minute branded content piece featuring superstar teen rocker, Jesse McCartney. The premise was to "punk" an entire class of 8th graders by making them believe they had to pass a test on everything they'd learned since Kindergarten. Luckily for them the testing was crashed by Jesse, who gave a private concert for the kids. The show, which was only supposed to air online, was such a success that ABC Family chose to run it on their network in Prime Time.